Advertising Decision Aid for Biomass Home Heating



Advertising Decision Aid – Biomass Industry

County to be Analyzed





Attribute Pattern: Attitude [Select ‘1’ for ‘positive’ or ‘0’ for negative’]



Attribute Pattern: Belief about biomass heating [Select ‘1’ for ‘expensive’ or ‘0’ for ‘inexpensive’]



Attribute Pattern: Age of the house [Select ‘1’ for ‘new’ or ‘0’ for ‘old’]



Attribute Pattern: Level of education of the head of household [Select ‘1’ for ‘Atleast some college’ or ‘0’ for ‘high school diploma’]


Total number of owner-occupied housing-units in the county


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The number of households associated with the given attribute pattern in the county
Number of households that will be receptive to company advertising


Details about the apps are given in:

Identifying High Potential Biomass-Home-Heating Customers: A Bayesian Classification